PeK Automotive
Visual Communication
2025
PORTFOLIO
MATIC BERCE
PROJECTS
Creativity is reflected in simple forms and subtle details. I combine clean lines, contemporary aesthetics and functionality. Each project is a search for balance between minimalism and expression — creating a harmonious visual story that reflects the brand’s identity.
ABOUT ME
I’M A UI DESIGNER BASED IN LJUBLJANA WITH A PASSION FOR UX. MY FOCUS IS ON CREATING VISUALLY ENGAGING AND USER-FRIENDLY INTERFACES, COMPLEMENTED BY AN ACTIVE LIFESTYLE AND A LOVE FOR SPORTS.
EXPERIENCE
PeK Automotive
Graphic & Visual Designer 2025 - present
Responsible for the overall visual communication of PeK Automotive and its business units, including PeK Agrobot, PeK Defence, and Binu ERP. Develop and maintain visual identities and create product brochures, technical and sales presentations, trade show materials, and digital content. Design websites and UI elements, produce photo and video content, and translate complex technical information into clear and effective visual communication for international markets.
NEXTLEVEL d.o.o.
Lead UI designer 2021-2023
I developed and managed visual identities for multiple brands operating across European markets and the United States, creating consistent visual communication across digital, e-commerce, advertising and physical products. My work included brand identities, logos, UI and e-commerce design, landing pages, product pages, navigation, shopping carts and checkout flows, as well as design concepts for WordPress implementation. I also created advertising creatives and video content and participated in the planning and coordination of photo and video shoots. In addition, I designed product packaging and packaging graphics, ensuring that each product remained consistent with its brand identity, visual positioning and overall market presentation.
GA+kuhinje
Lead UI designer 2014 - 2021
I created the complete visual identity for the GA+kuhinje brand and was responsible for establishing and maintaining consistent visual communication across digital, print and advertising channels. My work included catalogues, sales materials, digital advertising and content for Facebook, Instagram, Google and other marketing channels. I also contributed to major advertising campaigns and TV commercials, including the design and production of a monthly sales catalogue with a circulation of approximately 400,000 copies.
FIRST ASCENT
UI design 2019
Development of the visual identity for First Ascent, a climbing centre in Kranj. The project focused on creating a distinctive and contemporary brand identity suited to the climbing community and its physical environment.
ODORI
UI design 2017
Development of the brand identity and packaging design for ODORI, a cosmetics brand. The project focused on establishing a cohesive visual language and translating it into a recognizable product and packaging system.
